A refined, upscale identity for a hotel and lounge — a crest-led brand in navy and gold, extended across a full suite of guest-facing collateral.
The challenge
A hotel and lounge positioning itself as upscale needed a brand with genuine presence and polish — the kind of identity that signals quality from the moment a guest arrives.
Our approach
We built a crest-led identity around a bold lion mark, in a classic navy-and-gold palette with a distinctive geometric pattern. We extended it across a full collateral suite — stationery, door hangers, cups, bags, notebooks, and tags.
The outcome
A cohesive, premium brand that carries across every guest touchpoint — the consistent, considered feel of a place that takes hospitality seriously.
